All nonprofits hold fundraisers. Some more than others, but no matter the frequency, money-raising benefits are one of the vital blood lines for any organization.

Yet, as the number of nonprofits increase yearly and with so many reusing the same fundraising ideas, how does an organization set its events apart from others? What’s the key to standing out?

Creativity. The advice is simple, but brilliant. Take the American Heart Association’s Red Dress Dash for example.

For three years now, the association in Kansas City has held an annual 5k wherein participants walk, strut or stride in their favorite — “or not so favorite” — red dresses. The race is open to females and males, making for some great photo ops and laughs, as well as all ages. It even takes place on National Red Day.

All because the fine folks at the American Heart Association decided to put everyone in dresses!

The whole event is a wonderful spin off from the often-used 5K fundraiser, making the charity stand out in a crowded field of races. All because the fine folks at the American Heart Association decided to put everyone in dresses!

The takeaway point is that the more creative you can get with your fundraising events, the better response you’ll receive. From food drives to silent auctions to benefit dinners, let your imagination run wild.

Have fun, think outside the box and don’t fear being different because more often than not, creativity will always win.

If your nonprofit is searching for new ideas for your next event or needhelp with its management, let us help — [email protected].

– Brent Lager